For Brands
A digital likeness of your spokesperson or founder, built with their consent, so they can appear across your campaigns without repeat shoots.
What It Is
A likeness you can direct
An avatar is a stylised, consent-based likeness of a real person — distinct from our virtual actors, who are original and fictional. The avatar belongs to the campaign it was built for, and to the person it depicts.
Your founder, in every campaign
A recognisable face can front a dozen ads without a dozen shoot days, reshoots, or diary juggling.
Markets and languages you don’t shoot for
Once the likeness exists, the same spokesperson can appear in variations you would never have filmed separately.
Content that keeps running
Seasonal updates and product changes no longer mean booking the talent and the crew again.
How It Works
Four steps, consent first
Consent first
Nothing begins until the subject has given explicit consent and written authorization, and has set the limits they want on how their likeness is used.
Reference capture
We work from supplied photography of the subject, agreed in advance and handled privately.
Likeness build
We build a stylised likeness and lock it to a reference set, so the face stays the same across every frame and every campaign.
Production
The approved avatar performs in your ads and content, disclosed as synthetic media wherever it runs.
Consent is not a formality
Avatar work begins only after the subject gives explicit consent and written authorization, and the subject may restrict how their likeness is used.
- We will not build a likeness of anyone who has not personally agreed to it — a brand cannot consent on an employee’s behalf.
- The subject may restrict contexts, categories, and territories, and those restrictions travel with the avatar.
- Withdrawal stops new work. Material already published is handled under the agreement that governed its release.
- Every avatar is disclosed as synthetic media wherever it appears.
Work With Us
Start with a conversation
Tell us who the avatar is for and where it needs to appear, and we’ll tell you whether it’s the right fit.